It was when searching for 'sarouel molleton bio' on Google that I came across Tudo Bom, an ethical brand that has one foot planted in colourful Brazil and the other foot in chic Paris. Tudo Bom has masterfully fused these two rather different styles together to create one unusual and exciting brand, which can be found online and in its two boutiques right in the heart of Paris.
The clothes are produced in Brazil through a vertically-integrated supply chain, starting off with organic cotton and environmentally-friendly dyes. They are then sewn together in disadvantaged parts of Petropolis, by 35 skilled workers in small workshops, providing much needed employment with fair pay. Sounds good to me!
I also have some good news for men - they have menswear too :D.
One of the coolest things I have ever seen is that the name of the person who made your exact garment is hand-written on the tag! It's a great way to connect with their supply chain, and is just about as transparent as you can get.
I wouldn't be a proper blogger unless I photographed their peter-pan collar dress, part of the Parisian side of the collection!
(mmmm geometric prints)
I was hugely impressed with the high level of customer service - the trousers were actually taken all the way to the store for me to try when I expressed an interest in them. And when I found myself pulling them all the way up to my waist, the shop manager Caroline was helpful in pointing out the error of my ways ;). After wearing high-waisted things for so long, I don't think harem pants are for me, haha. But there are several dresses I now have my eye on...
8, rue des Abbesses
19, rue Pavée
P.S. Why 'sarouel molleton bio?'... because it's a lot easier than 'drop-crotch-organic-sweatshirt-fabric-jogging-bottoms'. Sometimes French is just more precise.