Trashion Magazine

I don't know about you, but whilst I can appreciate the need for fashion publications such as Vogue, I often feel as though there should be more creative and DIY magazines on the market. I thought my prayers were answered when I discovered Cloth magazine, but whilst it had DIY credentials, it was lacking in actual 'fashion'. So I was very excited to hear that student Katie Fox had spotted this gap in the market and come up with a new magazine concept; one that combines trends with DIY tutorials, vintage shopping guides and interviews with independent designers!

The magazine is Katie's final year university project, and the hard work she has invested into it really shows across an impressive 30 pages of vintage-related articles, photo shoots and interviews. The concept for the magazine is outlined on the official blog (trashionmag.com):

"TRASHION is a national creative fashion magazine. We celebrate money saving, recycling, creativity and individuality in fashion and are concerned with all things crafty, vintage, thrifty, customised, handmade, quirky and cool.
If you prefer your fashion edgy and original as well as stylish, be sure to keep an eye on TRASHION in 2011."

My favourite feature was, naturally, the tutorials, which include How-To's on Suede Scallop Shorts, Tie-Front Shirts, McQueen-style Clutches and a Jewellery Tidy, all beautifully presented with pictures of the original item and detailed instructions on how to create the look!

I also loved the idea of vintage photo shoots - the perfect retro eyecandy for the vintage lover!

Katie has also managed to incorporate a trend report, but in-keeping with the magazine's philosophy, has provided advice on how to emulate the look using second hand clothing and a few simple DIY techniques. This is definitely a winner in my books, as it makes fashion accessible for everyone - and rather than encouraging us to just buy cheaper high street versions, it has the added bonus of encouraging sustainability.

For the time-being, Katie hasn't got any further issues in the pipeline, but if the concept is received well there is a chance that future editions of Trashion might be published! So - what are your opinions on the idea of a new, creative fashion magazine? What sorts of features would you like to see in a magazine like this?

Until then, the Trashion Mag Blog will be regularly updated with exciting content - and you can follow them on Twitter! Do check out Katie's personal blog as well - The Quick Red Fox!

Sadie xxx

P.S. There are a limited number of copies available for purchase (£3.99 plus postage) here :D