London Fashion Weekend

As you may or may not know, I somehow managed to win the vouchercodes.co.uk competition for 2 VIP tickets to London Fashion Weekend - so I thought I'd give you the lowdown on my day out! It was an amazing experience – I’ve never seen so many beautiful clothes in one place! By some miracle, we navigated London’s tube network and found Somerset House, arriving exactly on time to pick up our free Chambord cocktails in the VIP lounge.

Soon, we were all called out to take our places on the front row of the London Fashion Weekend catwalk, which was basically a round up of all of the SS10 trends, as well as a show from Betty Jackson. It was really good seeing a catwalk ‘in the flesh’ – you can actually see all the details on the clothes, and the music created an amazing atmosphere.

Unfortunately I had some camera troubles during the show, but I managed to salvage some shots of my favourite ensembles, including this beautiful Frost French denim playsuit (really loving the bloomer style legs).

We had a chat with presenter Louise Roe afterwards (who was sporting an amazing orange jumpsuit – possibly from Jaeger?), which included some interesting views on the role of bloggers in the industry – I think the general conclusion was that it was a great way to have ‘raw’ and mostly impartial views on fashion, as well as blogs being a brilliant tool for anyone of any age to join in with the industry (think: Tavi Gevinson).

On leaving the VIP area we were given show bags containing all sorts of freebies, and then we went off to wander around the cavernous Somerset House to indulge in some discounted designer shopping. Now, this is where I feel like a let down: I didn’t buy a single thing. Haha. The whole aim of London Fashion Weekend is to be a shopping event, but I really really couldn’t afford any of it! For someone like me, £70 is still too much for a dress! It was nice having a thorough browse though, and we came across some beautiful things, such as patent Luella bags, Crocheted Collars from Aei Kei, vegetarian bags from the Rubber Cow Co, and, my favourite, Biba inspired dresses from Elizabeth Lau.

Left: Coat by Elizabeth Lau; Right: Dress by Elizabeth Lau

Clockwise from top left: Collar by Aei Kei; Necklace by Clara Francis; Necklace (handmade!) by Clara Francis, Dress from Berman Black by Sara Berman

Wanting to make the most of our coach tickets, we decided to head off into London in the afternoon, and stopped off in Portobello Road where they had some amazing vintage designer shops. I fell in love with a pair of black suede Chloé heels and then tried on an APC blazer – but they were both a bit out of my price range – still, it’s nice to dream! Ridiculously, we only got to Portobello market as it was closing, so I think we’ll have to make another trip to London to experience it!

Our outfits, hehe.

All in all it was a great day out; we discovered some brilliant new brands and getting the VIP treatment was definitely a highlight!

Sadie xxx