I've been thinking a lot about my blog lately, and even considered deleting it a few times. It's just not quite 'me' anymore, and I think I'm struggling to balance the idea of having a fashion blog (read: frivolous) and trying to well... not be frivolous. I think that's the right word, anyway.
It came to my attention a few months ago that in fact, clothes don't just appear on rails as if by magic. It sounds silly, but it is so easy to think this when, as a customer, all you see are beautifully dressed mannequins and enticing big red 'Sale' signs. I began to recognise that there is actually a whole supply chain behind them, and the issue is that this supply chain is just completely riddled with environmental/ethical problems (especially for the high street brands that the average joe can 'afford'). Take for example cotton... it has to grow, be picked, be shipped, be bleached, be dyed, be washed, be sewn, be packaged, be flown across the world, and all this uses real resources and real people.
My problem is, I love clothes. This is pretty evident when I'm trying to pack for uni and I fill 2 suitcases with clothes before I've even looked in my actual wardrobe. I also love blogging, I love the blogging community, and as someone who is going to be graduating in a year's time, I also love how many doors it can open for a countryside girl with very little else to rely on.
So I'm going to shake things up a bit, and take my blog in a more ethical direction. This is like opening a giant can of worms, and is frankly, rather daunting. 'Ethical' seems to have an infinite set of definitions, as well as a pretty bad reputation in terms of fashion. I've already written a few posts about items I consider to be ethical, which have occasionally attracted some heated debate. But debate is good! Please feel free to debate as much as you like everyone, I find it really interesting!
Anyway, about this new direction... I don't want to be preachy, and I most certainly won't be perfect. I'm just going to try and make a difference, and I'm glad to have this platform to do it. I've been testing the water since January, to see if I can resist the sales, the peter pan collars, the beautiful 60s inspired collections, and on, and on, and on... but so far it's working! I've also been (painfully) turning down freebies from PR companies that don't fit with my new shopping habits. Anyone who is a blogger will know how hard this is...
Finally, I'm still Sadie, and this is still my blog. Almost exactly the same as before, just a bit more green (literally and metaphorically).