I'm considering buying it for when I get back to uni this year. Appropriate, because I can occasionally be found wandering down the street with a bowl of porridge and a spoon, if I am running particularly late (actually a necessity rather than a silly stunt, so I don't keep my friends waiting).
The excellent news is that it is 100% organic cotton, rather than 73% cotton (explained on the site), and is screenprinted by hand in Cardigan, Wales. It also comes in a men's version.
P.S. Just realised that if you order one this weekend, you get a FREE BOX OF PORRIDGE by the luxury cereals brand, Dorset Cereals...!